HUF

Launched in 2002 by pro skateboarder Keith Hufnagel, HUF is a tribute to skateboarding and street culture’s rebellious spirit. Evolving from a small SF boutique to a global powerhouse, HUF is known for its bold designs and iconic 420-themed collections, celebrating the counterculture ethos. With roots in skate and a finger on the pulse of streetwear, HUF is for those who push boundaries and live unapologetically.